Woke up at 8am, EST, and saw the news on twitter about the WWDC 2012. I thought: “I’ll buy a ticket when I get to the office. There’s no rush.” So I took a shower, had a couple eggs on toast, and drove to work. Nuts. The tickets sold out in two hours. Two hours! I couldn’t believe it. At $1,599 a pop, without air fare, and they probably sold 5,000. I guess I’ll have to watch it on iTunes like a total tool. I’m still in shock, and kind of hating everyone who did get a ticket. I feel like there’s a moral in here somewhere, something along the lines of “Think it, do it.” Actually, I do have a three-minute rule that goes like this: If a task takes three minutes or less, do it as soon as you think of it. The problem was, getting a ticket to the WWDC would have taken more than three minutes. The hell with my three-minute! Lesson learned: Know your task priorities.